| Issue Cover Date | Space Reservation |
|---|---|
| Summer 2008 | April 25, 2008 |
| Fall 2008 | July 21, 2008 |
| Winter 2008 | October 10, 2008 |
| Spring 2009 | February 13, 2009 |
| 4-Color | 1x | 2x | 4x |
|---|---|---|---|
| Spread | 12,750 | 12,472 | 11,315 |
| Full Page | 8,500 | 8,295 | 7,480 |
| 1/2 Page | 6,375 | 6,183 | 5,610 |
| 1/4 Page | 3,984 | 3,864 | 3,505 |
• Back Cover: Add 40%
• Inside Back Cover: Add 25%
• Inside Front Cover: Add 20%
• Bleed: Add 10%
• Two-Color: Deduct 5%
• Black & White: Deduct 7%
| Ad Size | Bleed | Non-Bleed |
|---|---|---|
| Spread | 16.25" x 10.875" | 15.5" x 9.625" |
| Full page | 8.125" x 10.875" | 7.125" x 9.625" |
| 1/2-page horizontal | n/a | 7" x 4.5" |
| 1/4-page | n/a | 3.375" x 4.5" |
Requirements (web offset, perfect bound, 3 columns):
All ads MUST be submitted in one of the two following forms:
(1) Print-Ready PDFs, or (2) Flattened TIF files.
All files must be sized appropriately, have all registration marks included and be at least 300 dpi in resolution. Spread and full page ads need to have 1/8 bleeds built in. PDF files should have all fonts embedded and be self-contained. Files should be sent in either CMYK color or grayscale format. We also suggest sending a printed hard copy of the file(s) for comparison. Any ads sent that do not meet the above specifications will incur additional production charges.
